The 2017 State of the UK Fitness Industry Report revealed that the UK health and fitness industry continued to grow throughout the year. The significant growth was primarily driven by the private sector which boasts more clubs, members, and a more impressive market value than before. Last year saw more than 9.7million fitness members in the UK, boosting the penetration rate to an all-time high of 14.9%.
During 2017 UK consumers were presented with more fitness choices than ever before. Old favorites such as Zumba and yoga found themselves competing with German volume training and calisthenics, while multi-purpose training equipment and nutritional supplements all evolved at a similar break-neck speed. While 2017 was considered to be one of the best for the wellness industry, 2018 is bringing with it a variety of exciting fitness trends that are bound to appeal to the multitude of exercise enthusiasts in the United Kingdom.
Fitness trends to look out for in 2018
While spin and climbing classes were very popular during 2017 we can expect to see a hybrid class that combines incline training methods with cardio. Performed on VersaClimbers the classes are performed to music and use interval training, speed and incline to mix up the workout. An added bonus to this workout is that there is less impact on the body than what is experienced during a spin class. The upright standing position will also do wonders for your posture.
Artificial Intelligence workouts
Like personal trainers in your pocket, AI is starting to infiltrate the fitness world in 2018. From slaying playlists to audio workouts, these apps will learn from and adjust to your preferences and progress to enable them to offer you tailor-made training plans that suit your own personal needs and goals. Amazon is said to have invested in body-mapping technology that will be able to monitor your precise movements when you exercise.
Changed rules for recovery
Stretching, massaging and foam rolling have always seemed to be merely an afterthought but this year a lot more focus will be placed on the fascia – the connective tissue that ensures we stay flexible and mobile. While Australia may be leading the way in terms of super physio’s it is also starting to trend in the UK. According to Zanna van Dijk, a Balance Festival ambassador the UK will definitely start to see a rise in recovery-based classes towards the second quarter of 2018.
While gong therapy made it big last year, this year is all about the moon. Full-moon sound baths, guided moon rituals and new-moon ceremonies might sound like something straight out a Hollywood movie but more and more UK residents are looking to consult the planets as a guide for everything concerning their health and well-being. Women especially are becoming intrigued by the various prophecies of the moon cycle as it is said to be heavily linked to the menstrual cycle.
As a rapidly-evolving market, the remainder of 2018 is bound to see many more advancements within the fitness-related industries of the UK. As long as consumers remain open-minded and level-headed with regards to the imminent changes they will be able to embrace all developments with ease.
Once again, thanks to Jane Sandwood for this great contribution